He's turning into a bird

Sigur Rós music videos are good. But I've only recently disovered that the creative force behind them might come from elsewhere. Arni and Kinski, who I can find hardly any trace of on the internet, have directed six Sigur Rós videos, including 'Glósóli' and 'Viðrar vel til Loftárása'. They seem to have a visual bond with the band and are responsible for the vibrant energy that makes up most of the videos (they didn't direct Heima, but you can't have everything). Now they've directed Jónsi's new solo single, 'Go Do'. Above all else, they seem to have turned him into a bird.

The sheer amount of stuff they fit into these four minutes is incredible. Barely half a second goes by without jumping into the next shot. Intricately designed but also chaotic and unpredictable. All with a visual style that I can only dream of at the moment. I'm still not entirely convinced by the song, but I do enjoy the animal theme. The stage show will be full of them, with animation and art falling out of his ears. It's all shaping up nicely. Watch the video here.